Relip
The project's main goal is to rethink the iconic lipstick packaging of the brand "Quem disse, Berenice?" The given briefing was to reduce the environmental impact of the packaging and extend its life cycle. The objective is to create a more sustainable and eco-friendly packaging solution that aligns with the brand's values and meets the demands of environmentally conscious consumers.
Client: Boticario
Advisors: Gisela Schulzinger, Yuki Kabe, Andre Giglio and Gabriel Muller.
Team: Arthur Figueiredo, Andre Cavazani, Marcus Ribeiro and Nathanne Siqueira.
@DesafioDesignBraskem
My Task: I participated in all stages of this project, from conceptualization and development to detailing.
premises of design
Summary of market and user research
The research was conducted with 150 makeup users.
They are bothered by the disposal of their makeup packaging. That doesn´t allow them to finish the whole product.
They choose their products based on the color and their skin color.
They are bothered by the disposal of their makeup packaging. That doesn´t allow them to finish the whole product.
They use makeup in their day-to-day life.
Old packaging X-Ray
Consumption
With use, the lipstick loses its shape, making it difficult to apply it. The crimp of this packaging design causes approximately 1/3 of the wax to be wasted.
Body shape
The packaging has many components, which increases the production costs. Its mechanism complicates the recycling process of the packaging.
Lid
The lid is way too big, resulting in inefficient material use.
the concept
Consumption
With the droplet-shaped design, the lipstick bullet retains its initial shape throughout its use, aiding in precise application. The angled crimp reduces wastage. In this redesign, both the crimp and the lipstick are refillable, promoting a more sustainable and eco-friendly approach to the packaging.
Body and Mecanism
The packaging mechanism was simplified by incorporating a sliding thimble with adjustable locks. This allowed for the use of a single material (PP), making assembly and recycling of the components easier. The streamlined design enhances the user experience and supports more efficient and eco-friendly production and disposal processes.
Lid
A smaller cap was introduced, with an additional (PP crystal) at the tip to provide a complete view of the lipstick's color. This feature enhances the user experience by allowing easy color identification without the need to open the entire cap, making the packaging more practical and user-friendly.
What changed was not just the mechanism, but also the gesture, which became more intuitive. With a simple slide, the lipstick is exposed and ready for application. This user-friendly and intuitive design enhances the overall experience of using the product, making it more convenient and enjoyable for the customers.
To replace the refill, you simply push the sliding piece all the way to the end, and the refill will come out easily. To insert the new refill, you slide it inside the body until you hear a "click." The user then removes the cap that comes with the refill and discards it. This refill process is designed to be user-friendly, allowing for easy replacement.
With this packaging, we achieved a 61% reduction in environmental impact and a 42% reduction in mass per application. (The evaluation was conducted by Braskem's partner team using Life Cycle Assessment - LCA calculations.)
Relip
