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Kuba Bluetooth
The significant challenge of this project was to bring a strong presence and a more robust feel to a conceptually lightweight headphone. We created a headphone with the Kuba identity while ensuring its alignment with market demands. The market calls for a headset that exudes quality and technology, and we achieved just that.
Client: Kuba Audio
Team: Arthur Figueiredo and Marcus Ribeiro
@freelance
My Task: I participated in all stages of this project, from conceptualization and development to detailing. Additionally, I was involved in finding suitable suppliers and producers for the client. The goal was to ensure the project's quality and feasibility, while also aligning materials and production with the established vision and standards.
premises of design
The headphone is a blend of the Kuba identity with what the market demands. It brings together both lightness and robustness at the same time. The result is a headphone that appeals to a wide range of users, offering a harmonious balance of design and functionality.
The Kuba Bluetooth headphone features easy activation and excellent accessibility for maintenance, part replacement, and upgrades. This design consideration ensures that users can easily operate and maintain the device, making it a user-friendly and long-lasting product.
With its highly competitive battery capacity and sound quality, the Kuba headphone can easily compete with any high-priced international brand in the market. This combination of affordability and excellent performance makes it the ultimate cost-effective choice for consumers, setting it apart from other products in the market.
alignment of concept x market
Understanding what the audience seeks in a headphone of this level was the first step in developing an appropriate and personalized conceptual strategy for the client. We synthesized what the market offered into three words, capturing the essence of what users desired. This process allowed us to create a strong and resonant concept that would connect with the target audience and meet their expectations effectively.
Robustness / Visual quality
concept assessment criteria
Adequation / Language
Activation / Accessibility
the concept
The client's choice of concept 1 was largely based on the identification with the brand and how the brand positions itself. The ease of maintenance and part replacement was a crucial factor for the client. These aspects made them choose the first concept for development.
prototyping
Confort
Flexibility
Arch size
Button placement
kuba bluetooth
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