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Ryos
The Natura Ekos Ryos project emerges with the aim of redesigning the global perfumery of Ekos. We navigate through the visible and invisible worlds of the Amazon and perfumery, seeking scents, stories, and knowledge that honor this new perfumery. We dive into the Amazonian culture and its deep connection with the waters, creating together in an original process that embodies essence and depth from start to finish. Our challenge was to create a brand that speaks about the relationships of the Amazonian people with the rivers and their surroundings.
Client: Natura
Director: Fred Gelli
Team: Arthur Figueiredo, Paulo Ferreira
@tatildesign
My Task: I was involved in the visual language, fotografic briefing and art direction.
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premises of design
From dawn to dusk, the stories and cultural and natural elements that unfold along the riverbanks throughout the day, the varying shades of each type of river, their curves, the navigation of boats, and the artifacts, all synthesize the concepts for the fragrances launched by Natura Ekos. Based on strategic direction and narrative, we crafted the entire journey, including naming, branding, bottle design, packaging, and visual language.
Natura EKOS RYO VIVO
Natura has captured the bioessence of the Amazonian jarana flower, which falls from the trees into the rivers, flowing throughout the forest - creating a fragrance that is both emotional and profound.
Natura EKOS RYO CHUVA
Natura had captured the bio-essence of an Amazonian rain, which carries the mix of lush scents from the wet forest, into vibrant and intense fragrance.
Natura EKOS RYO FESTA
The river comes alive at night, boats and canoes parading on the waters. By the riverbank, drums call forth rhythms that resonate with power. In the air, the notes of siriúba vibrate, blending with the intensity of dark woods. Bodies dance and pulse. A fragrance of the forest´s humid right that tingles both skin and soul.
the concept
photographic briefing
Renderings made for photografic execution
RYOS
campaign
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