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Coca-Cola
Multipack
Strengthening Coca-Cola's global commitment to a world without waste, we have materialized the visual and verbal identity of sustainability that we previously created in a new packaging that fills us with pride.
Together with Team Coca-Cola Europe, we have created an innovative Multipack, made from 100% recyclable Kraft cardboard. A small but significant initiative that is capable of reducing around 200 tons of plastic worldwide.
Client: Coca-Cola Company
Director: Patricia Clarkson and Cristiano Gonçalo
Team: Arthur Figueiredo, Andre Stefanini.
@tatil_design
My Task: I was involved in the final ideation stage, and image development.Renderings and final presentation.
premises of design
Design packaging that effectively reduces the use of plastic in Coca-Cola multipacks, thus enhancing sustainability.
While many sustainable concepts tend to elevate manufacturing expenses, how can we foster innovation without incurring substantial upfront investments?
An imperative in developing this packaging was to uphold the prominence and integrity of the Coca-Cola brand, preserving its distinctive characteristics.
The conceptualization and material selection were guided by considerations of sustainability, durability, and streamlined manufacturing processes. Material choices were the sustainable stretch wrap for keeping the bottles together and cardboard handle.
the concept
prototyping
coca-cola multipack
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